Holidays of a Lifetime PEAKS Campaign

“Holidays of a Lifetime” was a really exciting project to work on, as it became Distant Journeys’ first-ever PEAKS campaign. As Creative Lead for the project, I helped shape the overall look and feel, and bring the campaign to life through a wide range of assets.

The idea behind the campaign was simple: to showcase the incredible, once-in-a-lifetime experiences that Distant Journeys offers across destinations like India, Sri Lanka, Australia, New Zealand, Japan, China, Indochina, Borneo, Canada & Alaska, and Africa. We wanted the campaign to feel inspiring, emotive, and full of the real stories and standout moments that make these tours so memorable.

As part of the project, we created a variety of digital and print assets — from landing page graphics, social and email content, to supporting visuals used across marketing channels. My job was to make sure everything felt cohesive, engaging, and true to the spirit of the brand.

This campaign was a big step forward for the company’s PEAKS activity and set the tone for how future campaigns could look. It was a great challenge to lead creatively, and a rewarding project to bring together from concept through to delivery.