LPPA Pensions
Life is for Living campaign
“Life is for Living” was an LPPA Pensions campaign designed to encourage members to think about what retirement really means to them — and to start planning for it.
The video I created for the campaign was produced in After Effects and features real photos submitted by LPPA members, paired with their own words about what retirement represents in their lives. The content for the video was gathered from extensive research with our members which formed the headline subjects seen throughout the video – Time, Freedom, Family, Travel and Opportunity – all meaningful things that really matter to LPPA members as they look toward retirement.
It turned out to be a genuinely meaningful project, helping strengthen the connection between LPPA and its members as they got involved, shared their stories, and engaged with the campaign as a whole.