SLG Emails

During my time at Shearings Holidays, part of the SLG Group, I designed and produced more than 100 email campaigns across several brands, including Shearings Holidays, Coast & Country Hotels, Country Living Hotels, Bay Hotels, and Wallace Arnold Travel.

To support this, I created an in-house drag-and-drop email builder, developed on the October CMS architecture (built on the Laravel PHP framework). The platform included a library of reusable components for rapid email creation, along with a built-in theme switcher that allowed us to adapt layouts across multiple brands. All templates were rigorously tested through Litmus to ensure reliable rendering across a wide range of devices and email clients. Once built, the final code could be exported into any email platform — at the time, this was Pure360.

Below is a small selection of the emails I worked on. Unfortunately, when SLG went into administration, I lost access to much of the artwork created during my time there.